Marketing Specialist Riley Northup was born and raised in Nebraska, where he still currently lives. He attended the University of Nebraska on an academic scholarship and graduated in the spring of 2018 with a bachelor’s degree in business administration.

Growing up with parents who both ran small businesses, Riley has always been intrigued by the opportunity to help great businesses grow to their true potential through effective marketing. At The Nieves Law Firm, Riley focuses on expanding the firm’s reach and generating new clients through events, digital marketing, public relations, and much more. Most importantly, Riley gets the opportunity to help spread awareness about how The Nieves Law Firm effectively upholds the constitutional rights of every client they represent.

Riley joined The Nieves Law Firm in 2021 after working as the head of digital marketing for an eight-figure law firm in Nebraska. Having started at the firm as an intern, Riley played a large role in the development and growth of the business. In fact, the firm was named to the Inc 5000 list of fastest growing companies every year he worked there. Riley has a wide range of marketing experience and has helped attorneys get featured on major news outlets such as US News and World Report, High Times Magazine, Forbes Magazine, and ESPN.

In his spare time, Riley enjoys playing golf, watching sports, and spending time with his wife, Bri. On most weekends, you can catch Riley cheering on the Nebraska Cornhuskers’ football and basketball teams.