Javier Ayala

Paid Advertising & Campaign Management: Javier manages The Nieves Law Firm’s paid advertising across Google Ads, Local Services Ads, and Meta — building and optimizing the campaigns that connect people facing criminal charges with the firm at the moment they need help. His focus is precision: reaching the right person, in the right county, searching for the right kind of representation.

Bilingual, Data-Driven Approach: Fluent in Spanish and English, Javier leads the firm’s Spanish-language outreach, ensuring Spanish-speaking clients across the Bay Area can find the firm and be understood from the first point of contact. He pairs that with measurement — building the tracking and attribution systems that show which campaigns produce real cases, not just phone calls.

Systems, Automation & Continuous Improvement: Javier builds the infrastructure behind the marketing: call tracking, conversion measurement, landing pages, and reporting that connects advertising spend to case outcomes. He uses automation and AI tooling to work at a scale and speed that would otherwise require a full team, and treats every campaign as something to be tested and refined rather than set and forgotten.